Turn Business Data Into Valuable Insights
We help Fox Valley businesses make better decisions with straightforward analytics that reveal patterns, trends, and opportunities hidden in your data.
We help Fox Valley businesses make better decisions with straightforward analytics that reveal patterns, trends, and opportunities hidden in your data.
Clear, practical insights without the complexity
At Willow Tech, we believe that analytics shouldn't require a data science degree. Our approach focuses on creating straightforward, easy-to-understand visualizations and reports that translate your raw business data into actionable insights.
Whether you're looking to understand sales trends, track marketing performance, monitor operational efficiency, or gain insight into customer behavior, we design analytics solutions that answer your specific business questions without overwhelming you with unnecessary complexity.
We work with the data you already have—whether it's in spreadsheets, accounting software, CRM systems, or various databases—and transform it into valuable information that helps you make confident decisions and identify opportunities for growth.
How we turn your data into valuable business insights
We discuss your business goals, challenges, and the specific questions you want your data to answer.
We evaluate your available data sources, identify gaps, and determine the best approach to integrate and analyze your information.
We create a tailored analytics solution that includes the specific metrics, visualizations, and reports needed to address your business questions.
We build your analytics solution, connecting to your data sources and creating the dashboards, reports, and visualizations that provide clear insights.
We show you how to use your new analytics tools effectively, ensuring you can easily interpret the data and apply the insights to your business decisions.
We provide continued support to refine your analytics as your business evolves, ensuring your data insights remain relevant and valuable.
What businesses ask about analytics
Analytics solutions vary in cost based on complexity and scope. Basic reporting and dashboard setups typically range from $100-$3,000.
We can work with virtually any type of business data. Common sources include sales and financial data, CRM data, website and social media analytics, inventory records, operational data, customer surveys, and more. We can connect to various systems including QuickBooks, Salesforce, HubSpot, Google Analytics, Excel spreadsheets, SQL databases, and custom applications. If you have data in any form, we can likely help you extract value from it.
In most cases, no. We typically build analytics solutions that are accessible through web browsers, so you don't need to install special software. Depending on your needs, we might recommend cloud-based platforms like Power BI, Google Data Studio, or custom web applications. For some specific analytics needs, we might recommend desktop software, but we'll always discuss the options and select the approach that works best for your team's technical comfort level.
Basic analytics implementations typically take 2-4 weeks from initial consultation to delivery. More complex solutions with multiple data sources or custom requirements may take 4-8 weeks. We focus on delivering value quickly, often implementing the most important analytics first so you can start gaining insights while we continue to build out the complete solution.
Don't worry, this is common! Part of our process includes data cleaning and preparation. We'll work with your existing data, identify issues like inconsistencies, missing values, or formatting problems, and implement appropriate solutions. We can also help you establish better data collection practices moving forward to improve the quality of your data over time. Even with imperfect data, we can usually extract valuable insights that help improve your business decisions.
Schedule a free consultation to discuss how our analytics solutions can provide the insights you need to grow your business.
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